As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. Explore Read more…
LinkedIn stories is another marketing content tool following a trend social media. First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook and Pinterest. Available only on the LinkedIn app, stories let brands reach their professional connections Read more…
Find yourself with no social media presence? Not happy with how your business presence looks on Facebook, Twitter, LinkedIn, and Instagram? Social media is a challenge, and you are not alone. Many businesses of all sizes overlook the importance of Read more…
The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Read more…
Most small local business owners spend too much time on social media but not using social media to promote their business. These business owners go days or even weeks without a single post on their business social media accounts. If Read more…
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going Read more…
There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that Read more…
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and Read more…
As a business, you cannot afford to scrimp when it comes to investing in your professional, social media presence. After all, you are getting the opportunity to put your best foot forward online so why not make the most of Read more…
Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. Read more…